Safety : The company pays attention to the process of insurance and safety for the whole employees and follows the latest methods of safety. Also it keeps the integrity of the product and delivers it just in time with the best quantity and quality.

Career Ethics: All employees of the company are committed to public morality and ethics in dealing with each other.

Honor : All employees are very respectful through dealing with customers.

Telecommunications : There's a Mobile Network linking the employees, management, maintenance center, and customers together.

Development : El Reda company always seeks for using the latest high technology which used in land transportation, Also improves the transportation fleet and develops the methods of administration.

Teamwork : All employees at El Reda company work in one big teamwork. They are partners in responsibility and success.

Variation : We always seek for the best and avoid negatives and obstacles.

Initiative : El Reda company seek for developing & reloading working style..

Accountability : Acoording to the principle of reward and punishment, if there are any defaults happened. All employees reclaim to the policy of the company and there is no exception.

Trust : The company 's long history in dealing with the largest companies witnesses the extent of confidence from customers , because of it's incredibility and honesty in respecting contracts and agreements.